Gartner talks Gamification

Gamification is a hot topic amongst business process professionals and increasingly within the enterprise software space, a recent report published by Gartner suggests (see “Gamification: The Serious Side of Games Can Make Work More Interesting”).

Findings

  • By 2015, one in four redesigned business processes will incorporate gamification techniques
  • A gamification strategy, outlining “process objectives, metrics and desired outcomes” as well as “the behaviours the company wants to create, reinforce or change” is recommended (Levine, 2012 – http://www.cmswire.com/cms/social-business/gartner-report-looks-at-making-work-more-fun-017520.php?utm_source=MainRSSFeed&utm_medium=Web&utm_campaign=RSS-News)
  • Obstacles include variation in company cultures (e.g. between departments) and incentivising non-valued tasks

Purchase Gartner’s full report here

Typical Use of Gamification

Within the context of enterprise software, the goal of gamification is typically to improve the adoption / utilization of an existing application.

typical-gamification

This is a typical reactive use of gamification. Gamification is used as a treatment to the poor adoption and utilization of an existing system.

A Game of Two Halves

We all know prevention is better than treatment – but how is gamification being used in the prevention of poor user adoption / utilization?

Gamification for Prevention

When systems can be customised to suit the needs of an organisation, gathering business requirements to inform technical requests is a crucial part of the planning phase.

However, traditional methods of requirement gathering can be:

  • Boring
  • Difficult
  • Stakeholder (rather than end-user) focussed

Gamification can encourage those involved in the process to:

  • Engage
  • Evaluate their feature requests
  • Communicate their needs to others

Cue Innovation Games. Originally designed for product development, these “serious games” are gaining rapid popularity amongst those planning enterprise software projects.

proactive-gamification

In the next blog, we will discuss Innovation Games in more detail and explore how these techniques can improve application adoption / utilisation.