It’s been a jammed packed day of keynotes, breakout sessions and saying hello to some of our existing customers and meeting prospective new ones, while watching storm troopers break dance (yes, really!). Here are some of the key points raised in both the opening and closing keynote sessions.

Future Decoded 2015

Opening Keynote

In the opening keynote of the event, first to the stage was Steve Clayton, Chief Storyteller at Microsoft who hosted the session, opened by saying that productivity is at its lowest since WWII and only recent statistics suggest that only 17% of a workforce is engaged in the job they are doing, with a huge 83% being considered unproductive with their time.  To tackle this, there are two key topics that will be discussed between the following speakers; engagement and digital transformation, the latter being primed as the answer to changing business technology in ever smarter ways to unlock productivity.

Richard Reed, Innocent Founder

Presentation title: 7 Things we found to be true (when getting the best out of people).

  1. Keep the main thing the main thing. As an organization, it’s important you all stand for one thing and understand what you’re there to do.
  2. Think entrepreneurially. “If you’re 70% sure, just go for it.”
  3. Create a community. Lead on values. (Be natural, be entrepreneurial, be responsible, be commercial, and be generous).
  4. Start small, think big. Every big company started small, even Microsoft.
  5. Work the details. The little details have the power to engage.
  6. Ethics help. Innocent’s positions their business on these five values: 100% natural, ethical ingredients, sustainable packaging, resource-efficient business, sharing the proceeds.
  7. Listen up. An organization must promise to listen to its people, to understand. Go beyond the spreadsheet and back to the human.
Satya nedella, Future Decoded 2015 UK

Satya Nadella, CEO, Microsoft

Presentation title: Bold Ambitions.

Satya opened by announcing his mission: “Empower every person and every organisation on the planet to achieve more.” 

Satya continued to highlight that human attention and time still lacks amongst the abundance of technology, which is core to Microsoft’s mission to reinvent productivity by ensuring people get the most out of their time, much of that centring on the development of personal computers and the reallocation of that scarce resource (time), in wise ways.

Future Decoded Exclusive!

Expansion of data centre regions in Ireland and the Netherlands. UK data centre region for commercial cloud services beginning in 2016!

He continued saying that by building an intelligent cloud platform, it’ll give this motion of infinite capacity to dream big. A bold ambition is to think big and Azure and the Azure stack is being pushed as a Microsoft technology to accommodate this. Data is what changes what was built in the past and now and machine learning can have a profound impact on us as human beings.

“Work is about making things happen where you are. The experience of getting things done should be available on any device, it’s no longer about being confined, it’s about bringing people across the organisation together with tools to collaborate and communicate.”

The rest of the morning saw presentations by CEO of Virgin Atlantic, Craig Kreeger who focused on delivering differentiation to customers through innovation, Mike Stone, Chief Digital and Information Officer at the Ministry of Defence who spoke about how the MOD are working with Microsoft to build a unique solution -Defence as a platform (DaaP) which multilevel security is a leading factor. Hywel Sloman, IT Director at Arsenal Football Club spoke about how the Arsenal brand is disproportionate to size/staff number, and how as a club, by utilising CRM they now have a single view of every customer/fan allowing for a much tailored experience following the removal of 27 separate purchasing systems. And finally, Martha Lane-Fox, Lastminute.com Co-Founder, in her presentation highlighted how it was integral to any success business to “do what the customers want” and the UK as a whole needs a much deeper level of ambition to move faster, and address the digital skills crisis.

Closing Keynote

Lord Coe Future Decoded 2015 UK

Following an afternoon of various breakout sessions, Clare Balding opened the closing keynote session and confirmed that due to unforeseen circumstances Jessica Ennis-Hill wouldn’t be attending as originally scheduled. However, despite the recent news unfolding about Lord Sebastian Coe this week, he still made it to the session and was shortly welcomed onto the stage and the two of them quickly engaged in a relaxed but formal discussion about sport and technology.

In light of the news this week, Clare questioned him about coping and when you have to change to move forward, do you start with the big things, or the small? Lord Coe responded by saying that, “You dream big, you have to start with the big thing, you have to start with the vision. You cannot deliver a project unless you wake up every day and want to do it. Every day you have to ask yourself why you are doing it.” The 2012 London Olympics was used as an example where despite many challenges and public doubt whether it could be pulled off successfully, everyone working on the project had to believe in the same vision.

“When you have the support, it’s not difficult to get things done.” Lord Coe.

Remember to check back tomorrow for all the updates of day two (the business day) at Future Coded, and if you’re lucky enough to be attending, feel free to stop by stand 24 and try your luck at winning some F1 goodies by participating in our racing game.

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Future Decoded 2015
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