We are delighted to announce the results of our Insurance Executives Survey conducted at our exclusive Dinner in December. The Survey revealed that the enablement of mobile applications, improved broker management and the investment in Customer Relationship Management solutions are the key priorities for underwriters over the next 24 months.
A sign of the times in this sector, the results showed that 83% of those surveyed at Pythagoras’ executive dinner for senior insurance personnel in December, plan to enable mobile applications to improve business efficiency over the next 12 months. 50% will invest most heavily in improving their management of brokers this year, while 70% will focus their technological investment on CRM and collaboration tools over the next two years. 65% of those surveyed cited siloed information as their greatest inhibitor to growth.
“With margins in the sector at their lowest for some time, competition amongst insurers is intense,” says Andy Cowdrill, Head of Financial Services, Pythagoras. “To succeed in this marketplace you need a standardised approach to managing key customer and broker relationships and without this in place, Insurers will fall behind the competition that do.
“The figures resulting from our survey speak for themselves. Efficient mobile working is a necessity not a luxury these days and it’s imperative that organisations have the right systems and processes in place to service their customers and brokers. Our Insurance framework built on the Microsoft Cloud (Dynamics CRM, Office 365, SharePoint and Lync) address insurers’ pain points and change the way organisations work, bringing a cohesive, joined-up approach.
“The fact that 65% of survey respondents consider siloed information to be growth prohibitive is telling,” Andy adds. “The Microsoft Cloud improves access to data, eliminates individual silos of information and provides an all-encompassing view of key relationships and their performance in order to enhance opportunities for cross/up selling.
We were delighted some of the City’s leading senior executives from Insurance joined us last Wednesday for an exclusive dinner and drinks reception, hosted at the Eight Members Club in Bank.
The evening was hosted by our Head of Financial Services, Andy Cowdrill alongside James Akrigg, Head of Technology from Microsoft UK who opened the dinner with an insightful and illuminating discussion about change within the Insurance sector and the transformations being made possible with integrated Microsoft business solutions.
Passionate about technology, with over 20 years IT industry experience – the last 13 spent at Microsoft in the UK – and a knowledge base extending from infrastructure to information management, James was the ideal ‘voice’ to convey how a seemingly complex array of technologies can be easily adopted to deliver true solutions within today’s business environments and a platform for growth for organisations of all sizes.
Thank you to everyone who took the time out and attended, a snippet of some feedback can be found below;
“Thank you for inviting me along, it was a superb evening and a great chance to network and see the future”
“Thank you for the invite, it was great to engage in conversations that could shape the future!”
We will be hosting another dinner in March 2015, to be considered please contact our experts via the links below.
On my travels around the City over the last couple of months I keep hearing a familiar story, clients are very early in their adoption or have experienced difficulties with implementations of CRM technologies and need support in changing user psychology in order to maximise their return on investments.
Many organisations in the financial services sector have ageing IT infrastructures and legacy platforms. It is essential that organisations invest in CRM technologies in line with their business objects in order to improve their offering, enhance their heritage and stay ahead of the competition.
From our experience in financial services we understand that there is one key success criteria for implementing new technologies, keep it simple or it won’t be used. We have identified the following initiatives that help support organisations looking to embark on this change;
- Develop a clear understanding of user requirements.
- Scoping is an essential part of all CRM projects, irrespective of which vendor you select. Time and time again we are contacted by organisations who have not valued the scoping phase of projects which has resulted in low user adoption.
- Start small, realise value quickly and add functionality as users ask for it.
- A big bang approach rarely works, users expect to see a return on their time investment in scoping sessions quickly. Start with a few key requirements or departments and rollout in pre-planned phases
- Map user journeys.
- Once user requirements are defined, user journeys should be mapped out to show how they will interact with the solution throughout their working day. This is particularly relevant when looking to maximise the value of complimentary technologies, for example Dynamics CRM and SharePoint.
- Develop a rollout strategy and roadmap for the solution
- Some of our clients have designed truly unique rollout strategies to encourage user adoption, from video campaigns to prize drawers, it’s important to catch the imagination of the user and drive them to see the solution as being essential to their daily tasks. It’s important for any solution implemented to have constant evolution as your business changes, plan for the future after each release of new functionality.
- Integration and Consolidation.
- Many of the organisations that we engage with look to consolidate legacy applications onto Dynamics CRM in order to reduce their technology footprint and drive the use of one strategic platform. With this in mind it is essential that integration to key back office systems is implemented in order to reduce data silos.
Pythagoras is a leading Microsoft Gold Partner delivering tailored, integrated solutions across Microsoft Dynamics CRM, SharePoint, Office 365 and Yammer to organisations throughout Financial Services.