Mobile CRM
Mobile CRM
The quality of your relationships with your customers is
essential to running your business successfully. Recent
global economic conditions have made it clear that staying close to
your customers has never been more important. Customer
Relationship Management (CRM) is a business strategy for putting
customers at the centre of your business, improving customer
satisfaction and loyalty while reducing the costs of customer
interaction. To gain a competitive edge, companies today rely on a
distributed workforce and they need to ensure mobile employees have
instant on the go access to customer and corporate data.
Mobile CRM allows companies to have an effective crm solution
whilst on the go, travelling or at a customer's site, with the
power of Mobile CRM in the palms of their hands, your staff can
productive on their own mobile devices and on their own terms. See
more information about
Mobile CRM can be used by sales, service and marketing
professionals and allows your teams to work closer to customers and
improve the quality of customer service. The many benefits of
Mobile CRM include the following:
- Increase overall customer satisfaction and loyalty
- Gain an essential new personal productivity tool and increase
the productivity of your staff
- Reduce cost of customer interaction
- Decrease your organisation's cycle time on responses to
customer requests
- Improve your organisation's quota attainment
- Improve your organisation's sales forecast accuracy
- Improve staff efficiency and effectiveness
- More customer-facing time, less time on administrative
tasks
- Complete key business processes while in the field
- Eliminate the need to return to the office at end of day to
enter updates into the CRM system
- Make better use of downtime
Mobile CRM allows your staff to be armed with real-time
information prior to and during a customer visit such as account
details, maintenance contracts, support history, current
outstanding support incidents, product information, pricing and
offers.
Mobile CRM Devices
The range of mobile devices and smart phones has increased
dramatically over the years so it is important to choose a mobile
platform like CWR Mobile for Microsoft CRM which can work on a
range of mobile devices including Ipad, Iphone, Android,
Blackberry, Windows Mobile, where users can connect multiple
devices to their CRM user, including phones and tablets.