Membership Software Marketing
Successful marketing to your membership base is so important these days to improve retention rates and gain new members.
Many membership software solutions do not have the wide range of features and functionality to drive new members and retain existing members. Microsoft CRM for Memberships by Pythagoras uses all the advanced marketing features found in the worlds best selling CRM solution. The features and benefits found in this membership software allows you to do the following with your members.
Manage your Membership data effectively
- Effortlessly import data from other sources into Microsoft CRM for Memberships
- Use predefined data-mapping rules or create new ones on the fly.
- Confirm data import status with automatic e-mail notification.
- Intelligently cleanse your data to eliminate duplications and decrease your cost per engagement (CPE).
- Robust and secure Membership database software holds unlimited number of membership records.
Membership Segmentation that allows you to Pinpoint your marketing efforts
- Use natural language queries to instantly segment members
- Create highly targeted lists and associate them with campaigns.
- Set up personal or public data views for reuse.
- Easily share membership target lists with colleagues.
- Export membership lists into multiple formats for bulk e-mail or direct-mail communications
Streamline Membership campaign planning
- The Membership software will help you Plan and track activities, tasks, budgets, and details for each marketing activity.
- Tailor membership messages and offers to highly targeted membership lists.
- Save time and money with reusable membership software campaign templates.
- Use predefined workflows to streamline approvals.
Gain Membership insights for decision making
- Measure your membership marketing success with key performance indicators (KPIs).
- Track key campaign indicators with built-in reports.
- Identify trends and allocate resources with powerful predictive analytics.
- Use robust membership software data cubes for trending analyses.
- Proactively create offers with 360-degree customer views.
The Microsoft CRM Membership software will also help you report on and analyse lifetime value (LTV) of each and every member. Membership lift time value is a fundamental calculation that every membership organisation should do. It let’s you know how much you can spend to acquire and keep your members. It is the foundation for a membership marketing strategy.
Other features include campaign execution, membership internet marketing, membership software response management and many others. To organise a demonstrations simply email us at info@pythagoras.co.uk or call 0845 850 1550