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Clickdimensions Marketing Automation

ClickDimensions Marketing Automation for Microsoft Dynamics CRM empowers marketers to generate and qualify high quality leads while providing sales the ability to prioritise the best leads and opportunities. A 100% Software-as-a-Service application built on the Microsoft Windows Azure platform and built into Microsoft Dynamics CRM, ClickDimensions allows you to track your prospects from click to close. ClickDimensions is the easiest way to:

  • Empower your marketers to generate and qualify high quality leads
  • Provide your sales team the ability to prioritise the best leads and opportunities
  • Allow your management to measure everything

ClickDimensions allows your organisation to discover who is interested in your products, quantify the level of interest, and take the appropriate actions with:

Email Marketing
ClickDimensions built-in email marketing capability makes creating, sending and tracking great looking emails quick and easy.  Send bulk email to marketing lists,  send email to individuals directly (single send), or trigger  emails to be sent by CRM workflow.  All tracking comes back into CRM so  the results are visible and actionable

Web Tracking
With ClickDimensions you will be able to  discover who is interested in your products and services  because you will see the actual web activity of anonymous and  identified visitors on your web site.

 

 

Lead Scoring
As ClickDimensions tracks individual visitor  activity on your web site, each visitor accumulates a score  based on his or her number of visits, page views and more.  Scoring is based on default values you set but you may also  score certain pages higher or lower based on their importance in showing  visitor intent.

 

 

Campaign Tracking
Campaign Tracking: emails, web visits, page views and form captures records can be linked to CRM campaign records.  This is very helpful when you want to track all interest, traffic and/or conversions to specific web pages, landing pages or micro-sites.

Forms and Surveys
ClickDimensions makes it easy to integrate  your web site's existing forms into Microsoft Dynamics CRM.  When a visitor completes a form, his or her email address is  checked against all email addresses in CRM to avoid duplicate data.

ClickDimensions helps you learn more about your prospects by showing you what interests them on your site as well as making it easy to capture information about them through web forms once they are ready to share. We like to say that we add new dimensions of data to your Microsoft CRM.

 

 

For Marketing - Generate, Qualify, Nurture
Email marketing embedded into Microsoft CRM and perfectly linked to Leads, Contacts, Campaigns, Marketing Lists, visitor web tracking and more. Imagine what you can do with that. Surveys built into CRM. Marketers familiar with Microsoft CRM will appreciate being able to easily connect forms on their web site to CRM - without creating duplicates. Tying landing pages to campaigns is easy and triggering workflow from form submissions, file downloads or a Lead's general web activity is simple and familiar. Having all data in CRM is a welcome change because everything is nicely tied together and available for an endless realm of possibilities.

For Sales - Prioritise, Connect, Close
Sales will be relieved to finally have an idea of how interested a Lead may be and what, in particular, caught their attention. Click Dimensions' Lead and Contact profiles show each visitor's score as well as the individual web and email events that indicate interest and intent. In addition, our social discovery provides information to help understand the Lead and tailor your message.

For Management - Measure, Refine
Management will like that guess work is now replaced by quantifiable campaign metrics. A quick review of a CRM marketing campaign record will easily reveal the number of form submissions, visits or page views that the campaign generated. When a marketing email is sent, it is easy to see (in real time) which recipients are coming to your site, specifically what interested them and how many converted.

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