Sage CRM – Email Marketing with Sage Communicator
Sage Communicator enables the creation and initiation of
sophisticated email marketing campaigns and provides detailed
feedback on their success. Using links straight to your CRM system,
it provides the opportunity to communicate with your target
audience in a personalised manner.
This is a separately available Add-on Module that you can
purchase with Sage CRM. It has a Sophisticated tool
integrated with the Campaign Management area to deliver HTML and
Text email creation, tracking of results including distinct hits,
bounce backs etc, configurable surveys and micro-site landing zones
for specific promotions.
With an incorporated surveys tool and the ability to capture
audience behaviours on landing zones, you can learn an incredible
amount about your prospects and customers and use that information
as the basis for future campaigns. Sage Communicator gives you
enormous flexibility in terms of the way you communicate with your
target audience and its simplicity and ease of use make it a joy
for anyone to work with.
Features and Benefits of Email Marketing with Sage
Communicator
Integrates with other systems
- Links to web pages
- Data can be fed into 3rd part reporting tools
- Web Interface - password protection
- Administrative application - user/role/department
- Create & execute your campaign
Easy to create emails, Landing Zones &
surveys
- Dynamic micro web site pages (landing zones)
- Dynamic, conditional content through personalisation
- Rich media insertion - audio or video
- Email and Landing Zone template creation
- HTML Editor
- CSS editor
- Document uploader
- Refer a friend
- Web content Import from internet
- Create unlimited, advanced look and feel templates
- Full HTML editing using wysywyg editor
- Online preview
- Ability to copy surveys, questions and answers
- Image Uploader
Full Campaign Creation & Administration
- Email, direct mail and mix types of campaign
- Plan, create, test, initiate, analyse and feedback
environment
- Campaign Calendar/timeline
- Text, HTML and Multipart MIME support
- Advanced Personalisation/mail merge
- Advanced audience segmentation (query builder)
- Triggered mailings
- Sequential mailings
- Advanced Campaigns
- Individual and group testing
- Resend Campaign
- Auto resend (contact changes email format)
- Scheduling campaigns - recurrence
- Newsletter creation and website archiving
- Contact import facility
Comprehensive Campaign Monitoring and
Reporting
- Tracking and Reporting
- Delivery and bounce reports
- Clickthrough/clickstream analysis
- Clickthrough tracking (website and landing zones)
