Marketing Module
Sage CRM for Marketing provides powerful tools for managing,
tracking and analysing targeted marketing campaigns. It is an
easy-to-use application that provides hundreds of marketing
users every day with the tools to target the right customer
at the right time, eliminate guesswork and put your company's
marketing resources to their best use. Assign, schedule and track
marketing activities and view every detail of each campaign at a
glance.
- Assign, schedule and track marketing activities within a
campaign and view
every detail of each campaign at a glance
- Drill down to specific activities within a campaign including
communications, opportunities, responses, budget, actual cost and
target prospects
- Segment your audience (based on product interest, demographics
etc) and
create messages for the specific audience
- Retain successful data for future campaigns
- Make it easy to distribute mass e-mail by providing the ability
to send
HTML, email, create email templates and send attachments
- Store all communications about a particular campaign, so that
employees can
easily look up the exact email message received by a specific
customer or
prospect.
- Segment customer and prospect lists using user-friendly
tools
- Deliver targeted messages to select target audience
- Export marketing lists to Microsoft Excel for external
agencies
- Get real time information into the success of individual and
ongoing campaigns by tracking them from initial lead generation
right through to close
- Match sales revenues to specific campaigns, providing idiate
cost vs. sales
analysis data.
- Analyse marketing campaigns by lead source by using user
friendly tools and
reports.
- Easily integrated into any marketing campaign
- Target lists and calls can be allocated and scheduled
- Schedule follow up calls at times convenient for prospects and
customers
- Details of calls can be saved and shared throughout the company
List Management
- Create target lists from selected criteria, re-use successful
campaign lists or import mail house lists
- Merge documents with target customer lists for mass
mailings
- Create communication to record marketing piece sent for future
reference
- Qualify lead into your chosen criteria for follow up
- Prioritise leads ensuring a lead never gets lost or goes
cold
- Lead tracking enables you to view the lead at every stage