Sage CRM - Marketing
Sage CRM for Marketing provides powerful tools for managing, tracking and analysing targeted marketing campaigns. It is an easy-to-use application that provides hundreds of marketing users every day with the tools to target the right customer at the right time, eliminate guesswork and put your company’s marketing resources to their best use. Assign, schedule and track marketing activities and view every detail of each campaign at a glance.
Features
- Assign, schedule and track marketing activities within a campaign and view every detail of each campaign at a glance
- Drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and target prospects
- Segment your audience (based on product interest, demographics etc) and create messages for the specific audience
- Retain successful data for future campaigns
- Make it easy to distribute mass e-mail by providing the ability to send HTML, email, create email templates and send attachments
- Store all communications about a particular campaign, so that employees can easily look up the exact email message received by a specific customer or prospect. See also Email Communicator
- Segment customer and prospect lists using user-friendly tools
- Deliver targeted messages to select target audience
- Export marketing lists to Microsoft Excel for external agencies
- Get real time information into the success of individual and ongoing campaigns by tracking them from initial lead generation right through to close
- Match sales revenues to specific campaigns, providing idiate cost vs. sales analysis data.
- Analyse marketing campaigns by lead source by using user friendly tools and reports. See also Dashboards and Reports
- Easily integrated into any marketing campaign
- Target lists and calls can be allocated and scheduled
- Schedule follow up calls at times convenient for prospects and customers
- Details of calls can be saved and shared throughout the company
List Management - Create target lists from selected criteria, re-use successful campaign lists or import mail house lists
- Merge documents with target customer lists for mass mailings
- Create communication to record marketing piece sent for future reference
- Qualify lead into your chosen criteria for follow up
- Prioritise leads ensuring a lead never gets lost or goes cold
- Lead tracking enables you to view the lead at every stage
For more information or to book a demonstration, please call us on 0845 850 1550, or email us at sales@pythagoras.co.uk.