Microsoft CRM for Pharmaceuitcals
Microsoft CRM improves customer relationships for Life
Sciences and Pharmaceuticals companies.
The main Challenges facing the Life Science and Pharmaceutical
Industry are:
- Complex business model with both in-direct and direct
sales
- Regulations varies from market to market
- Collaboration between Medical, Marketing, Sales and
Service-Support is becoming crucial
- The role of the sales rep - from transactional to
relational
- Doctor-relationship are moving from doctor-salesrep to
doctor-web
- A changing market environment and "patient-power" is building
up
Microsoft CRM will help improve customer
relationships:
From transactional to relational- All recent studies show that a
high activity level without smart segmentation and a relationship
focused interactions with the physicians offer little competitive
edge and even dismay and irritation from the doctors.
Focus on Performance and Productivity - Why focus on control and
forecasts if it only makes your marketing and sales force
ineffective? Why not focus on implementing functionality that
increases your employees performance and productivity when they use
it? Then the reporting is automated and more accurate.
Multichannel - 20% of all physicians/doctors will never meet any
of your mobile sales force and 2/3 of those who meet them finds the
interactions not so useful. Then it's time to offer multiple
channels for the majority and by smart segmentation focus on the
1/3 to create important relationships with key opinion leaders and
important stakeholders face-to-face.
If you would like to book a demonstration for your company,
please call us or email us at info@pythagoras.co.uk.