Microsoft Dynamics CRM for Higher Education
The graphic above represents the
classic student journey at most of the UK's Education
establishments. However, typically many systems are used to track
this crucial relationship attrition path and these silos of
information limit the effectiveness of the establishment's
communications.
In contract, Microsoft Dynamics CRM equips
Education establishments with a single, integrated system to
manage the entire student journey from initial interest to
graduation and beyond.
Marketing and Admissions Benefits
Utilising Microsoft Dynamics CRM, allows Higher Education
establishments to build, maintain and track key relationships,
discussion with schools and further education establishments such
as colleges.
Marketing materials and literature along with offer acceptance
letters and promises can all be seamlessly managed and delivered
from within Microsoft Dynamics CRM coinciding with the ability to
fully manage your open day and enquiry processes.
Managing Current Students
Microsoft Dynamics CRM for Higher Education allows a single view
and management of the students entire journey, from initial open
day through to graduation and beyond. Typically many systems are
used to track this relationship and the resulting silos of
information limit the effectiveness of the establishments
communications. An Outline of some areas managed include:
• University accommodation type and status
• Tuition fees status and course / module management
• Groups and committees joined
• Student support issues
• Managing cases (e.g. hardship grants and disciplinary
actions)
Alumni Management
Microsoft
Dynamics CRM for Higher Education from Pythagoras allows the
continuation of contact post graduation into Alumni management.
Benefits to the Alumni management team includes past student
referral, events management and commercial opportunities such as
promoting successful and notable alumni.
Business to Business (B2B) benefits
Microsoft Dynamics CRM for Higher Education allows critical
services such as research, consultancy, training, facilities hire
and conferencing to be expertly sold and delvered. Typically Higher
Education establishments will use three or four differing systems
for the above functions, resulting in the lack of flow from one
system to another. Furthermore, these silos of information result
in multiple departments often being unaware they are in dialog with
the same organisation.
Microsoft Dynamics CRM for Higher Education provides a single
integrated platform allowing Institutions the ability to manage the
above processes from within Microsoft Dynamics CRM.
Further Benefits
- Provides a single point of reference data, providing all key
data to all users.
- Eradication of data duplication.
- Total integration with the Microsoft Office suite including
extended Outlook integration functionality.
- Immediate data retrieval from on site, remote access and mobile
devices.
- Strategically driven analysis of key data (marketing conversion
rates, course management, results etc) using external data sources
where relevant (UCAS, National University Statistics etc)
- Generating more income through major donor fundraising and
local corporate business partnerships
- The ability to plan and manage more successful events as well
as increasing web site traffic through self - service areas and
building a branded social network online.
- Re-engineered, streamlined business processes specific to your
establishment.
- Maximising the cost and effectiveness of e-marketing.
- Attracting more top students and provide them the best student
experience.
- Allows targeted, relevant and timely communications.