Social Engagement – A new offering from ClickDimensions
By Paul Bartram, Pre-Sales Consultant
Social Media Software Companies offer amazing functionality, but the Industry suffers terribly from foggy messaging. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. Here is clarification about the categories:
- Social Listening Software – helps those who need to know what’s being said about their company, their competitors, and category in social media.
- Social Conversation Software – helps those who need to professionally respond to questions posed about your company in social media, and find real-time opportunities to provide assistance.
- Social Marketing Software – helps those who need to launch and administer promotions, create custom Facebook apps, and manage creative assets.
- Social Analytics Software – helps those who need to know how effective your social media efforts are, both on specific platforms and overall, and whether it’s worth the effort.
- Social Influencer Software – helps those who need to find social media participants that are inexplicably interested in, or influential about, a particular topic. You will need to understand their passions and spheres of influence.
Manage all social media activity in one place
ClickDimensions integrated with Oktopost, provides features that take on Hootsuite, Sprout and Microsoft Social Engagement, by combining categories 1-4 above.
Manage all social media activity within Dynamics 365. Schedule content distribution in advance. Stay on top of social conversations with social listening, See results for clicks, conversions, and engagement for every post, message, and source, Leverage your employees’ and advocates’ social reach, Discover, and share content to increase engagement and position your organisation as a thought-leader and assign team members to selected campaigns and social profiles, and easily manage cross-functional roles.
Activate Social Engagement by purchasing an additional licence from ClickDimensions
If you have any further enquiries about social engagement within ClickDimensions, or if we can help with anything else, please contact us.