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Pythagoras partner with London Metropolitan University to deliver a strategic customer relationship management platform
Pythagoras, a leading Microsoft Gold Partner and Inner Circle member, is delighted to announce a partnership with London Metropolitan University to deliver a customer relationship management platform as part of a suite of transformation initiatives across the university.
Built using Pythagoras’ Evolve HE, which accelerates the deployment and benefit realisation time of Microsoft Dynamics 365, the solution will replace the universities legacy admissions, marketing and alumni platforms, enabling London Metropolitan University to deliver improved, proactive communications with prospective, current and former students.
“London Metropolitan University is the latest university to develop a portfolio of transformation initiatives. We’re pleased to be the partner enabling their digital-first programme, which will enhance the student experience, optimise resources and transform services across the university.”
Colin Charlton | Business Development Manager, Pythagoras
“As the most diverse university in England with an extremely complex target audience, we required a state-of-the-art CRM solution to manage the relationships with our prospective, current and former students. The cutting-edge technology provided by Pythagoras is sophisticated, highly customisable and scalable. The system was tailored to fulfil all our requirements, allowing us to improve our customer service and drive student engagement across all channels.
“The introduction of Microsoft Dynamics 365 with Evolve HE is anticipated to improve staff utilisation, saving the team 780 hours a year through extending automation and allowing the reduction of manual input tasks.”
Artur Vogt | Marketing Manager, Student Conversion & Insight at London Metropolitan University
Further expected benefits include:
Removal of silo data and creation of a single student view, enabling a more proactive approach to student engagement through better understanding of customer needs.
Significantly enhanced student experience as a result of new multi-channel marketing automation, advanced audience segmentation and enquiry routing capabilities.
Extended ability to analyse, report and act upon data interrogated by advanced business intelligence tools allowing the creation of accurate ROI insights and forecasts.
Capacity to create seamless integrations with numerous third party apps and plugins in order to extend the system capabilities.
Versatility, allowing a number of departments to embrace the new technology and employ it as part of their systems and daily processes.
Delivery of increased brand awareness and value thanks to an integrated approach across the University