Associations and membership organisations are facing rapidly changing expectations about member engagement. People expect to have a streamlined, personalised experience when it comes to purchasing or renewing memberships, booking onto events or accessing resources. They want to be able to interact with your organisation on the device they choose, at a time that is convenient to them.
We are helping organisations deliver this online experience for their members, demonstrating the value of being part of their network, boosting conversion rates and building relationships with current and prospective members.
Our expertise in membership
We are enabling membership organisations to:
Gain a single view of each member, unlocking opportunities to cross-sell and up-sell to members
Increase reach to prospective members with email marketing automation and integration with social channels
Enable members to complete and update details, preferences and registrations through self-service portals
Increase efficiency by automating common processes to remove the need for human intervention
Reduce pressure on renewals teams by delivering automated reminders and allowing members to renew and make payments via their portal
Boost communication and collaboration with interactive intranets and online document solutions
Make cost savings by consolidating legacy platforms and moving IT infrastructure to the cloud
Enhance insight into member lifecycles to identify reasons for not renewing memberships and spot those at risk of cancelling.
“We now have one location for all our key information regarding our members. We used to have many contact records for the same person and they would be out of sync completely.”
Head of IT
Pool Reinsurance
What makes our membership team different?
Our dedicated team
Having worked with a wide range of membership organisations, associations and qualification providers, our dedicated team really understands the challenges and opportunities in the sector. Whether your focus is on attracting new members, developing deeper member insight, or boosting retention, we can recommend transformational solutions to help you reach these goals.
Our experience
Our extensive work in the sector means we appreciate the common processes in place within a membership organisation, from onboarding new members, to renewals, to managing events and resources. This gives us the knowledge required to question and challenge your processes, to ensure we are working together to create a futureproof solution.
Our approach
We appreciate that not everyone involved in the project will have a technical background, so we work in a collaborative way that gives your team early visibility and an opportunity to reconfirm requirements as we build. Our configuration-before-code ethos ensures your solution is as user friendly, flexible and simple to maintain as possible, reducing associated future cost and risk.
Some of the membership organisations we’ve worked with
