Microsoft Dynamics 365 for Marketing: Key Features
Create engaging emails and online content
Build templates for personalised email campaigns and landing pages using intuitive drag-and-drop design tools
Report on the success of your marketing initiatives
Use lead scoring to monitor how your customers are interacting with content, and surface the performance of marketing initiatives in interactive dashboards.
Design interactive customer journeys to nurture leads
Use the interactive journey designer to create automated, multi-channel campaigns that send relevant content to your contacts depending on their interaction with your communications.
Tap into insight from LinkedIn
Quickly identify and connect with prospective customers by importing leads into Dynamics from LinkedIn.
Use automated lead scoring to prioritise leads
Identify your warmest leads based on their interactions with your organisation, then route these to a salesperson to follow up upon reaching an agreed upon score.
Organise and publicise events
Keep all event information in one place, from venue addresses, to speakers, ticketing and logistics. Enable your attendees to register, view event agendas and edit their details using an online booking portal.
Manage end-to-end marketing campaigns
Deliver targeted nurture campaigns to increase relationships